ICP
Abbreviation · Startup & VC
Definitions
Short for ideal customer profile, the specific type of customer most likely to get strong value from the product and buy efficiently. A clear ICP helps focus product, messaging, and sales effort.
In plain English: A shorthand for the kind of customer the company most wants and is best suited to serve.
Example: "Once the team narrowed the ICP, outbound response rates improved immediately."
Related Terms
- Customer Acquisition
- Customer Advisory Board
- Customer Segmentation
- Distribution Channel
- Go-to-Market
- Go-to-Market Strategy
- Ideal Customer Profile
- Install Base
- Intent Data
- Lead Scoring
- Low-Touch Sales
- Marketing Qualified Lead
- MQL
- Anchor Tenant
- Buyer Persona
- CAC
- New Logo
- Quarterly Business Review
- Revenue Operations
- RevOps