Low-Touch Sales
Noun · Startup & VC
Definitions
A sales motion with limited human involvement, usually relying on simpler onboarding, lighter qualification, and lower-cost reps or automated flows. It sits between pure self-serve and high-touch enterprise sales.
In plain English: A lighter sales process with less human hand-holding.
Example: "The team shifted to low-touch sales for smaller accounts that did not justify full AE involvement."