Revenue Operations

Definitions

1. The function that aligns systems, data, process, and planning across marketing, sales, and customer success to improve revenue efficiency. Revenue operations aims to reduce handoff friction and make the commercial engine more coherent.

   In plain English: The function that helps marketing, sales, and customer success work together around revenue.

   Example: "Revenue operations cleaned up the messy lifecycle definitions between marketing and sales."

Related Terms

• Contract Value
• CRM
• Enterprise Sales
• Field Sales
• High-Touch Sales
• ICP
• Indirect Sales
• Intent Signal