New Logo

Definitions

1. A newly won customer account, especially in B2B sales where company logos stand in for account names and references. Teams distinguish new-logo growth from expansion within the existing customer base.

   In plain English: A newly won customer account.

   Example: "The quarter beat plan on expansion, but new logo acquisition still came in light."

Related Terms

• Deal Size
• ICP
• Install Base
• Lead Qualification
• MQL
• Pipeline Coverage
• Prospect
• Sales Qualified Lead
• SAO
• SQL Lead
• Weighted Pipeline