SQL Lead

Noun · Startup & VC

Definitions

  1. A lead that has been qualified by sales and is considered ready for active pursuit as a real opportunity, effectively another way of saying sales qualified lead. Teams use the term when distinguishing sales-validated pipeline from marketing-generated volume.

    In plain English: A lead that sales has qualified as worth pursuing seriously.

    Example: "Marketing delivered plenty of names, but the team was judged on SQL lead creation."

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