Buyer Persona
Noun · Startup & VC
Definitions
A semi-fictional profile representing a target buyer's role, goals, pain points, and buying behavior, used to guide messaging and go-to-market strategy. Good personas are grounded in real customer research, not wishful thinking.
In plain English: A profile of the kind of person the company is trying to sell to.
Example: "The buyer persona was the VP of Ops, not the end user who touched the product daily."