Go-to-Market Strategy

Definitions

1. The concrete plan for how a company will enter or expand in a market, including target customers, channels, messaging, pricing, sales motion, and launch sequencing. A go-to-market strategy should specify choices, not just aspirations.

   In plain English: The specific plan for how a company will reach and win customers.

   Example: "Their go-to-market strategy improved once they focused on a single buyer and a single channel."

Related Terms

• Land and Expand
• Customer Acquisition
• Distribution Channel
• Evangelist
• Go-to-Market
• GTM
• Guerrilla Marketing
• ICP
• Lead Generation
• Marketing Mix
• Brand Equity
• Buyer Persona
• CAC
• Category Design
• Up Market