Up Market

Definitions

1. Describing a move toward larger, more complex, or more premium customers than the company originally served. Going up market often increases deal size but also adds implementation, security, and support complexity.

   In plain English: Moving toward larger or more premium customers.

   Example: "The company went up market once the product needed admin controls and procurement workflows to keep growing."

Related Terms

• Freemium
• Land and Expand
• Competitive Analysis
• Go-to-Market
• Go-to-Market Strategy
• GTM
• Mid-Market
• Vertical