Brand Equity

Definitions

1. The accumulated value of a brand in the market, reflected in trust, recognition, pricing power, and customer preference. Strong brand equity lowers acquisition friction and can support premium positioning.

   In plain English: The extra value a well-known trusted brand creates.

   Example: "Their brand equity let them charge more than less trusted competitors."

Related Terms

• Earned Media
• Employer Brand
• Flagship Product
• Go-to-Market
• Go-to-Market Strategy
• Halo Effect
• Marketing Mix
• Mission Statement
• Brand Strategy
• Category Design
• Rebrand
• Repositioning
• Trademark
• Vision Statement