Halo Effect
Noun · Startup & VC
Definitions
The tendency for one strong positive impression, such as a respected brand or flagship product, to influence how people perceive other parts of the company. Startups rely on halo effects when one success lifts trust across the portfolio.
In plain English: When one good impression makes people see other things more positively too.
Example: "The flagship tool created a halo effect that helped the newer product get meetings."