Customer Journey
Noun · Startup & VC
Definitions
The end-to-end sequence of stages and interactions a customer goes through from awareness to purchase, onboarding, usage, support, and renewal. Mapping the customer journey helps reveal friction across functions, not just in the product UI.
In plain English: The full path a customer takes through discovering, buying, and using a product.
Example: "The customer journey broke down between sales handoff and onboarding ownership."
Related Terms
- funnel
- Content Marketing
- Conversion Rate
- Customer Acquisition
- Customer Onboarding
- Customer Segmentation
- Evangelist
- Feature Prioritization
- Friction
- Frictionless
- Front Door
- Guerrilla Marketing
- Halo Effect
- Launch Strategy
- Lean Methodology
- Marketing Channel
- Open Rate
- Product Metrics
- Product Velocity
- Sizzle Reel
- Social Proof
- Stickiness
- Top of Funnel
- User Persona
- Value Prop
- Value Proposition
- Viral Marketing
- Webinar
- Feature Discovery