Stickiness

Definitions

1. The tendency of a product to keep users coming back and incorporating it into regular behavior. Stickiness is often visible in frequency, retention, and how painful it feels to stop using the product.

   In plain English: How strongly a product keeps users returning and relying on it.

   Example: "The tool had strong stickiness because teams built their weekly workflow around it."

Related Terms

• cohort analysis
• Customer Journey
• Customer Onboarding
• Customer Retention
• Power User
• Repeat Purchase
• Retention Curve
• User Engagement
• User Retention