User Retention

Definitions

1. The ability of a product to keep users active over time after acquisition or signup. User retention is one of the strongest indicators that the product delivers ongoing value rather than just curiosity-driven traffic.

   In plain English: How well a product keeps users coming back over time.

   Example: "The app had great signups but weak user retention after the initial novelty wore off."

Related Terms

• Customer Feedback
• Power User
• Product Adoption
• Retention Curve
• Stickiness
• Beta Tester
• End User
• Focus Group