Focus Group

Noun · Hacker Culture

Definitions

  1. A small moderated group discussion used to gather qualitative reactions, opinions, or perceptions about a product, concept, or message. In product culture focus groups can be useful for exploring language and reactions, though they are not substitutes for real behavioral evidence.

    In plain English: A small group discussion used to gather opinions and reactions.

    Example: "The focus group said the feature sounded useful, but actual usage data later showed that interest did not translate into adoption."

Related Terms