Product Discovery

Definitions

1. The process of learning what product to build and why through customer research, experiments, and validation before committing heavily to implementation. Good product discovery reduces the risk of building the wrong thing well.

   In plain English: Research and testing used to figure out what product should be built.

   Example: "The roadmap improved only after the team invested seriously in product discovery."

Related Terms

• MVP
• MVP (Product)
• Customer Development
• Customer Discovery
• Customer Feedback
• Minimum Viable Product
• Rapid Prototype
• R&D
• Focus Group