MVP (Product)

Definitions

1. Frank Robinson actually coined Minimum Viable Product in 2001 — before Eric Ries popularized it. Robinson defined it as the product with the highest return on investment versus risk. Ries emphasized the 'minimum' and 'learning' aspects.

   In plain English: The simplest possible version of a product that still works well enough to test whether customers actually want it, before investing time building all the bells and whistles.

Related Terms

• MVP
• Lean Startup
• Proof of Concept
• Customer Development
• Feature Gating
• Minimum Viable Product
• Product Discovery
• Viral Loop