Webinar

Definitions

1. A live or recorded online presentation used for education, product marketing, lead generation, or customer training. Webinars are common in B2B go-to-market because they scale expertise more cheaply than repeated one-off demos.

   In plain English: An online presentation used for education, marketing, or training.

   Example: "The webinar generated fewer leads than expected, but the attendees were unusually well qualified."

Related Terms

• Content Marketing
• Conversion Rate
• Customer Acquisition
• Customer Journey
• Distribution Channel
• Evangelist
• Go-to-Market
• Rebrand