Viral Marketing

Definitions

1. Marketing designed to spread rapidly from person to person through sharing, social dynamics, or cultural resonance. Unlike pure product virality, viral marketing can be campaign-driven rather than built into core usage.

   In plain English: Marketing intended to spread widely through people sharing it.

   Example: "The brand got lucky with viral marketing, but the product still needed a real retention engine."

Related Terms

• Content Marketing
• Conversion Rate
• Customer Acquisition
• Customer Journey
• Direct-to-Consumer
• Distribution Channel
• Distribution Strategy
• Marketing Channel