Direct-to-Consumer

Definitions

1. A business model where a company sells directly to end consumers rather than through retailers, distributors, or intermediaries. DTC brands often control messaging, pricing, and customer data more directly.

   In plain English: Selling straight to consumers without middlemen.

   Example: "The brand began as a direct-to-consumer subscription before entering retail."

Related Terms

• Crowdfunding
• Distribution Channel
• Distribution Strategy
• DTC
• Front Door
• Marketing Channel
• B2C
• Product Hunt
• Subscription Fatigue
• Viral Marketing