DTC

Definitions

1. Short for direct-to-consumer, describing companies that sell straight to end customers rather than through traditional retail intermediaries. The term is common in ecommerce and brand-building discussion.

   In plain English: A shorthand for selling directly to consumers.

   Example: "Their DTC margins looked strong until paid acquisition costs spiked."

Related Terms

• Crowdfunding
• Direct-to-Consumer
• Distribution Channel
• Distribution Strategy
• Front Door
• Marketing Channel
• B2C
• Point of Sale
• Product Hunt
• Subscription Fatigue