B2C

Definitions

1. Business-to-consumer, meaning a company sells directly to individual end users rather than other companies. B2C businesses often emphasize brand, distribution, and user acquisition at scale.

   In plain English: A business that sells directly to consumers.

   Example: "The app feels B2C because the buying decision is personal and immediate."

Related Terms

• Conversion Funnel
• Conversion Rate
• Crowdfunding
• Customer Acquisition
• Customer Retention
• Direct-to-Consumer
• DTC
• Engagement
• Golden Ratio Business