Conversion Funnel
Noun · Startup & VC
Definitions
The sequence of stages users move through from awareness to signup, purchase, or another desired action, with drop-off measured at each step. Funnel analysis shows where growth friction actually occurs.
In plain English: The step-by-step path people take toward becoming customers or users.
Example: "The conversion funnel was leaking badly between account creation and first project setup."
Related Terms
- Conversion Rate
- Customer Acquisition
- Drop Rate
- Engagement
- Friction
- Frictionless
- Funnel Metric
- Growth Metric
- Hockeystick
- Late Stage
- Marketing Funnel
- Metrics Dashboard
- Activation Rate
- B2C
- Blitz Strategy
- Cohort
- Product Metrics
- Propensity Model
- Re-engagement
- Regional Expansion
- Scaling
- Self-Serve
- Series B
- Tipping Point
- Top of Funnel
- Traction
- Viral Growth
- Win-Back