Self-Serve
Adjective · Startup & VC
Definitions
Describing a product or buying experience that lets users sign up, onboard, and get value without direct help from a salesperson or implementation team. Self-serve growth depends heavily on low friction and clear product communication.
In plain English: Designed so customers can start and use it on their own.
Example: "The company built a self-serve path so small teams could start without talking to sales."