Bottom-Up SaaS
Noun · Startup & VC
Definitions
A SaaS go-to-market motion where individual users or small teams adopt the product first, creating internal traction before enterprise expansion or formal procurement. It usually depends on low-friction onboarding and strong product value.
In plain English: Software that spreads from individual users upward inside an organization.
Example: "The company grew through bottom-up SaaS before adding an enterprise sales team."