Trial Conversion

Definitions

1. The rate at which users who start a free trial become paying customers. Improving trial conversion often requires aligning onboarding, activation, and pricing rather than just adding more leads.

   In plain English: The rate at which free-trial users become paying customers.

   Example: "Trial conversion jumped after the team moved the first-value moment into day one."

Related Terms

• Net Dollar Retention
• Pricing Page
• Free Trial
• Funnel Metric
• ARR Growth Rate
• Bottom-Up SaaS
• Net New ARR
• Revenue Expansion
• T2D3