Funnel Metric
Noun · Startup & VC
Definitions
A metric tied to a specific stage or transition within a user or sales funnel, such as click-through, signup completion, qualified-opportunity rate, or checkout completion. Funnel metrics help isolate where conversion performance actually breaks down.
In plain English: A measurement tied to one step in the path toward conversion.
Example: "The key funnel metric was not traffic but the share of new signups reaching first value."