Propensity Model
Noun · Startup & VC
Definitions
A predictive model estimating how likely a user, lead, or customer is to take a specific action such as converting, churning, or upgrading. It is often used in lifecycle marketing, lead scoring, and customer success.
In plain English: A predictive model estimating how likely someone is to do something.
Example: "The growth team used a propensity model to identify accounts most likely to upgrade before renewal."