Product-Led Growth

Definitions

1. A business strategy where the product itself is the primary driver of customer acquisition, conversion, and expansion. Users try the product for free, love it, and pay — as opposed to sales-led growth where someone cold-calls you. Slack, Dropbox, and Notion are canonical examples.

   In plain English: Growing a business by making the product so good that users sign up and spread the word on their own, instead of needing a big sales team.

Related Terms

• Blitzscaling
• SaaS
• Moat
• Freemium
• Network Effect
• Growth Loop
• Product-Market Fit
• Flywheel
• North Star Metric
• PLG
• Fitness Function
• Market Development
• Organic Growth
• Propensity Model
• S-Curve