PLG

Definitions

1. Product-Led Growth — a go-to-market strategy where the product itself drives acquisition, conversion, and expansion. Users discover value through a free tier or trial, upgrade when they hit limits, and invite teammates organically. Slack, Figma, Notion, and Datadog are PLG success stories. Contrasts with sales-led growth where deals are closed by account executives.

   In plain English: A strategy where the product sells itself through free tiers and trials, instead of relying on salespeople.

   Example: "Our PLG motion lets developers try the API for free — 15% convert to paid within 30 days without ever talking to sales."

Related Terms

• Blitzscaling
• Product-Led Growth
• Network Effect
• Product-Market Fit
• Flywheel
• Series A
• Net Dollar Retention
• North Star Metric
• Land and Expand
• Bottom-Up SaaS
• T2D3