Cohort

Definitions

1. A group of users or customers segmented by a shared characteristic, often start date or acquisition source, so their behavior can be analyzed over time. Cohort analysis is core to retention and funnel work.

   In plain English: A group of users grouped together for analysis because they share something in common.

   Example: "The January cohort activated well but retained much worse after week four."

Related Terms

• Cohort Analysis
• Conversion Funnel
• Customer Retention
• Durable Growth
• Funnel Metric
• Growth Metric
• Business Intelligence
• Propensity Model
• Re-engagement
• Retention Cohort
• Retention Curve
• Win-Back