Retention Cohort

Definitions

1. A group of users or customers tracked over time to measure how many remain active or paying after a shared start period. Retention cohorts reveal whether changes are improving the underlying business or only masking it with new acquisition.

   In plain English: A group tracked over time to see how well users or customers stay.

   Example: "The March retention cohort looked much stronger after onboarding was simplified."

Related Terms

• Churn
• cohort analysis
• Cohort Analysis
• Customer Churn
• Durable Growth
• Engagement Metric
• Cohort
• Retention Curve