Customer Churn
Noun · Startup & VC
Definitions
The rate at which customers stop using or paying for a product over a given time period. High customer churn can erase the benefits of strong acquisition.
In plain English: The rate at which customers leave or stop paying.
Example: "New logos looked great until customer churn wiped out the gains a quarter later."
Related Terms
- Churn
- Churn Rate
- Cohort Analysis
- CPM
- Customer Health Score
- Customer Retention
- Customer Success
- Expansion Revenue
- Horizontal SaaS
- Key Performance Indicator
- Logo Churn
- Micro SaaS
- MRR
- Negative Churn
- B2B SaaS
- Net Promoter Score
- Onboarding Metric
- Renewal Rate
- Retention Cohort
- Retention Rate
- Revenue Churn
- SaaS Metric
- Single Tenant
- Tenant
- Usage-Based Pricing
- Vertical SaaS