Horizontal SaaS

Definitions

1. Software that serves a broad function across many industries, such as CRM, collaboration, or analytics, rather than specializing in one vertical. Horizontal SaaS companies often compete on breadth and distribution.

   In plain English: Software sold across many industries for a general business function.

   Example: "They started vertical, then tried to reposition as horizontal SaaS for a larger market."

Related Terms

• Churn
• Customer Advisory Board
• Customer Churn
• Dead Cat Bounce
• Expansion Revenue
• First Mover Advantage
• Founder Market Fit
• Geo-Expansion
• Micro SaaS
• Category King
• Pump and Dump
• Vertical SaaS