Renewal Rate

Definitions

1. The percentage of customers or contracts that renew at the end of a term rather than churn. Renewal rate is especially important in subscription businesses with annual contracts.

   In plain English: The share of customers or contracts that renew instead of leaving.

   Example: "Renewal rate improved once customer success focused on usage well before contract end dates."

Related Terms

• Churn
• Customer Churn
• Customer Success
• Dollar Retention
• Expansion Revenue
• Gross Retention
• B2B SaaS
• Billing Platform
• Recurring Revenue
• Revenue Churn
• Subscription Economy
• Subscription Revenue