Growth Metric

Definitions

1. A metric used to track whether the business is expanding in the desired way, such as new users, retention, revenue, or engagement depth. Choosing the wrong growth metric can optimize the wrong behavior.

   In plain English: A measurement used to track business growth.

   Example: "Signups were a weak growth metric because activation stayed inconsistent."

Related Terms

• Conversion Funnel
• Conversion Rate
• Customer Retention
• Drop Rate
• Engagement Metric
• Funnel Metric
• Growth Rate
• Linear Growth
• Metrics Dashboard
• Monthly Active Users
• Active Users
• Cohort
• NPS
• Propensity Model
• Revenue Growth
• Revenue Per User
• Startup Metric
• User Growth
• Weekly Active Users
• Repository Stats