Traction

Definitions

1. Evidence that a company is gaining real momentum, such as revenue growth, usage, retention, customer demand, or other signs the market is pulling the product. Investors ask about traction because it is harder to fake than vision alone.

   In plain English: Real signs that the company is gaining momentum and market acceptance.

   Example: "The founders stopped talking in abstractions once real traction showed up in renewals and referrals."

Related Terms

• Product-Market Fit
• Conversion Funnel
• Conversion Rate
• Customer Acquisition
• Customer Retention
• Engagement
• Exit Strategy
• High-Growth