Marketing Funnel

Definitions

1. The sequence of marketing stages from awareness through interest, consideration, and conversion, used to understand where prospects enter and drop off. It is often paired with campaign and lifecycle metrics.

   In plain English: The staged path from awareness to conversion in marketing.

   Example: "The marketing funnel looked healthy at the top but leaked heavily before demo requests."

Related Terms

• funnel
• Content Marketing
• Conversion Funnel
• Conversion Rate
• Drop Rate
• Landing Page
• Social Proof
• Top of Funnel