Social Proof

Definitions

1. Evidence that other people or organizations already trust and use a product, such as customer logos, testimonials, reviews, or case studies. Social proof reduces perceived risk and can materially improve conversion in both self-serve and enterprise sales.

   In plain English: Signals that other people already trust the product, making new buyers more comfortable.

   Example: "Adding recognizable customer logos gave the landing page the social proof it was missing."

Related Terms

• funnel
• Content Marketing
• Conversion Rate
• Customer Acquisition
• Customer Journey
• Distribution Channel
• Landing Page
• Marketing Funnel