User Persona

Definitions

1. A representative profile of a target user built from patterns in needs, goals, constraints, and behavior. User personas help teams design and communicate with a clearer picture of who they are serving.

   In plain English: A profile representing the kind of user the product is designed for.

   Example: "The product missed the mark because the roadmap was built around buyers instead of the actual user persona."

Related Terms

• Customer Journey
• Customer Onboarding
• Customer Segmentation
• Feature Prioritization
• Frictionless
• Use Case
• Customer Obsession
• Feature Discovery