Guerrilla Marketing

Definitions

1. A scrappy, unconventional marketing approach designed to create outsized attention with limited budget. Startups use guerrilla marketing when creativity must substitute for expensive media spend.

   In plain English: Creative low-budget marketing designed to get a lot of attention.

   Example: "Their guerrilla marketing stunt got more press than months of paid campaigns."

Related Terms

• Content Marketing
• Conversion Rate
• Customer Acquisition
• Customer Journey
• Distribution Channel
• Evangelist
• Go-to-Market
• Go-to-Market Strategy
• Creative Commons Culture