Employer Brand

Definitions

1. How a company is perceived as a place to work, including its reputation, mission, culture, and employee experience. Strong employer brand can materially improve recruiting efficiency and talent density.

   In plain English: The company's reputation as an employer.

   Example: "After the layoffs, employer brand became a real recruiting problem."

Related Terms

• Acqui-hire
• Flagship Product
• Halo Effect
• Brand Equity
• Brand Strategy
• Ramp Period
• Repositioning
• Trademark
• Turnover