Vision Statement

Definitions

1. A concise statement describing the long-term future a company wants to help create. Unlike a mission statement, a vision statement usually points more toward the eventual destination than the current operating purpose.

   In plain English: A short statement about the future the company wants to create.

   Example: "The vision statement sounded ambitious, but the roadmap still needed a clearer path toward it."

Related Terms

• Bezos Memo
• COO
• CTO
• Flagship Product
• Mission Statement
• Brand Equity
• Product Vision
• Rebrand
• Repositioning
• Strategy