Strategy

Noun · Startup & VC

Definitions

  1. A coherent set of choices about what a company will do, what it will not do, and how it intends to win. In startups, strategy matters because resources are limited and undisciplined expansion can destroy focus.

    In plain English: The overall set of choices about where to focus and how to succeed.

    Example: "The problem was not a lack of effort, it was a lack of strategy about which segment to win first."

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