Cold Outreach

Definitions

1. Direct contact initiated without an existing relationship, usually for sales, hiring, partnerships, or fundraising. Effective cold outreach depends on relevance, timing, and credibility rather than generic volume alone.

   In plain English: Reaching out directly to people who do not already know you.

   Example: "Their first ten customers came from disciplined cold outreach, not paid ads."

Related Terms

• Cross-Sell
• Customer Acquisition
• Deal Size
• Direct Sales
• Discovery Call
• Cold Call
• Cold Email
• Prospecting