Prospecting

Definitions

1. The work of identifying, researching, and reaching out to potential customers to create pipeline. Prospecting is one of the earliest and least glamorous but most essential parts of sales execution.

   In plain English: The process of finding and reaching out to potential customers.

   Example: "Prospecting improved after the team narrowed target accounts instead of blasting every possible company."

Related Terms

• Cross-Sell
• Customer Acquisition
• Deal Size
• Direct Sales
• Discovery Call
• Cold Call
• Cold Email
• Cold Outreach