Quota

Definitions

1. A target, usually for revenue or bookings, assigned to a salesperson or team and often tied to compensation. Quota quality shapes sales behavior because people optimize hard for what gets paid.

   In plain English: A target someone is expected to hit, often in sales.

   Example: "The rep missed quota even though pipeline looked healthy on paper."

Related Terms

• Comp
• Cross-Sell
• Customer Acquisition
• Deal Size
• Direct Sales
• Discovery Call
• Distribution Channel
• Equity
• OTE