Net Revenue Retention

Definitions

1. The percentage of recurring revenue retained from an existing cohort over time after factoring in churn, downgrades, and expansion. Net revenue retention is a core SaaS quality metric because it shows whether existing customers become more valuable over time.

   In plain English: A measure of whether revenue from existing customers grows or shrinks over time.

   Example: "Net revenue retention stayed above 120 percent because larger accounts kept adding seats and modules."

Related Terms

• ARR
• Churn Rate
• Dollar Retention
• Expansion Revenue
• Gross Retention
• Net Retention
• NRR
• Revenue Churn