Market Share

Definitions

1. The portion of total sales, users, or volume in a market captured by a company. Market share matters more in mature or winner-take-most categories than in extremely early markets.

   In plain English: The portion of a market that belongs to a company.

   Example: "The company had tiny market share but strong momentum in the segment that mattered most."

Related Terms

• Competitive Analysis
• Competitive Landscape
• Conversion Rate
• Customer Retention
• First Mover Advantage
• Market Leader
• Barriers to Entry
• Blue Ocean Strategy
• NPS