Blue Ocean Strategy
Noun · Startup & VC
Definitions
A strategy framework focused on creating new market space with less direct competition rather than fighting established rivals in crowded categories. Startups invoke it when trying to define a distinct category or buyer narrative.
In plain English: A strategy of creating a less crowded new market instead of fighting in an old one.
Example: "They pitched the product as blue ocean strategy instead of another cramped CRM tool."