Paid Acquisition

Definitions

1. Customer acquisition driven by paid channels such as ads, sponsorships, or promoted placements rather than organic or referral growth. Paid acquisition works only when economics and retention support the spend.

   In plain English: Getting users or customers by paying for channels or ads.

   Example: "Paid acquisition scaled quickly, but margin pressure forced the team to rebalance toward organic channels."

Related Terms

• Conversion Rate
• Customer Acquisition
• Growth Marketing
• Marketing Mix
• Affiliate Marketing
• Co-Marketing
• Opt-In
• Paid Media
• Partner Program
• Referral Program
• User Acquisition